The art of creating something a little different
This months Whisky Magazine has a feature on small batch blended Scotch Whiskies entitled “Expanding the niche, The art of creating something a little different” by Gavin D. Smith.
” Blends account for more than 90 per cent of all Scotch whisky sales, and a handful of brands account for a similar percentage of the total blended sector. The marketing and distribution clout required to elbow a place at the top table of Scotch whisky exports means that the Grants, the Johnnie Walkers, the Chivas Regals, the Ballantines and the J&Bs are always going to dominate.
This does, however, leave a significant amount of ‘niche’ territory available, and as there has been a slow but welcome realisation among a growing number of whisky aficionados that malt whisky is by no means automatically ‘better’ than blended whisky, so several enterprising companies have developed blends to occupy the expanding niche.
These are ‘small batch’ blends, created to appeal to consumers who want something just that bit different, and the example of this sub-genre to have received most media coverage is Compass Box Great King Street Artist’s Blend, launched in 2011.”
After Compass Box the article moves on to The Tweeddale;
“The same desire to create – or in this case recreate – a small batch blended Scotch full of character and integrity led Alasdair Day to develop his Tweeddale Blend after acquiring the cellar book of his Great Grandfather Richard day, who blended Scotch whisky at Coldstream in the Scottish Borders”.
Then Duncan Taylor’s Black Bull and Wemyss Malts Lord Elcho.
Needless to say not only is it fantastic to see The Tweeddale whisky referred to as “a small batch blended Scotch full of character and integrity” but an honour to feature alongside Compass Box, Duncan Taylor and Wemyss Malt!