Is Single Grain the next big thing in Scotch Whisky? Well it’s not just David Beckham and Diageo that thinks so. William Grants, The Tweeddale and a host of World Whiskies seem to agree.
This week saw the official launch of David Beckham’s and Diageo’s Haig Club Single Grain Scotch Whisky. Using single grain Scotch whisky from the Cameron Bridge distillery in Fife, a distillery founded in 1824 by John Haig.
So what’s the big deal? Well for me it is the perfect positioning of the heritage and tradition of the Haig Family’s Scotch Whisky Legacy with the contemporary packaging that ties in perfectly with brand Beckham.
But this is much more than just clever marketing. Single Grain Scotch whisky is lighter and sweeter than malt whisky. The sweetness, toffee, caramel, vanilla and butterscotch notes will appeal to younger spiced rum drinkers and cocktail drinkers, in turn introduce them to the joys of Scotch Whisky.
This doesn’t mean that Single Grain is not for Single Malt drinkers. William Grants have this week announced an other expression to their existing Girvan Single Grain range. A cask strength single grain bottled at 51.7% abv that will site along side the 25 year old and 30 year.
Of course the vast majority of grain Scotch whisky is used to produce blended Scotch Whisky. The Tweeddale blended Scotch whisky contains 50% single grain and this was one of the reasons that I decided to produce a single cask bottling of the single grain that I used to produce batch 4 of the blend.
The Tweeddale single cask Single Grain was matured for 16 years in a Bourbon cask and like David Beckham’s Haig Club has a light sweetness with pronounced Vanilla and toffee notes.