This week we welcome our new Sales Executive & Brand Ambassador, Chris Hoban, joining us to help get our whiskies into the best bars, retailers, and restaurants around the UK and the world.
His first taste of whisky? Not dissimilar to that of our Co-founder, Alasdair Day, actually. For Chris it was The Famous Grouse with lemonade with his Gran when he turned of age. Following this first intrigue it was university years of Jack Daniels and coke before discovering his first single malt at age 22, Caol Ila 12 year old.
But, though Edinburgh-born, he really got into whisky during a year away in New Zealand when as the resident Scot he found a pull to learn more about his national drink. And he’s never looked back.
Chris has 7 years experience working in various aspects of the industry, with whisky bars, shops, hosting tastings (including underground and in castles) and co-founding one of the UK’s top 10 alcohol blogs. In his former life, he’s also been a guest contributor to Grant’s Whisky Blog, quoted in the Metro, Beer Buyer for Drinkmonger at Royal Mile Whiskies, and started off his whisky career at The Scotch Whisky Experience.
He comes to R&B in pursuit of the exciting challenge that comes with working with new brands – and soon new distilleries.